SHHA expands coverage opening membership to US

The Senior Housing and Healthcare Association (SHHA), which until now has been focused on Europe, is now widening its sphere of influence and has gained its first member in the US.
Jennifer Dixon, CEO of JD Solutions Group, runs an occupancy growth coaching, training and business consulting firm focused on supporting operators and investors in the senior living industry. Dixon has 20 years of senior living experience and has personally trained over 3,500 senior living professionals and coached over 400 senior living communities.

Jennifer Dixon

“I look forward to the exchanging of ideas and best practices that will help support the growth and awareness of senior living and aging initiatives,” Dixon said.
The Senior Housing & Healthcare Association was established in 2020 as an industry initiative to help create alignment between operators, banks, investors and stakeholders including both national and local government.
Existing SHHA members and partners operate across Europe and its aim is to be positioned to support the transition within the sector and to help the market anticipate significant increases in future demand.
“We are faced with extensive challenges such as the changing consumer demand, the labour market and shortage of personnel, outdated existing stock and climate change targets related to the Paris Agreement. This requires close cooperation within the real estate value chain and widening our international perspective increases the breadth and depth of the association’s collective knowledge,” said SHHA chair Ron van Bloois.
“The Senior Housing & Healthcare Association strives to be an impactful organisation and will share with overseas members, in-depth knowledge on subjects such as early-older adults consumerism and operational models, as well as exchanging best practices in senior living and co-living. We aim to provide unbiased insights on the asset class,”
“This will be a truly two-way exchange of information and best practices. Our members in the EU can gain much from the 30 years’ of experience that the US has in the sector, and North American members will gain insight into Europe’s state-of-the art systems and approach that the global capital flows targeting the sector are enabling,” van Bloois said.