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C&W ponders launch of flexible office service in Germany

[Photo: Courtesy CoWomen/Unsplash]

Cushman & Wakefield said that it is “considering” launching its INDEGO flexible workspace solution in Germany.

The service, which made its debut in the UK a year ago, aims to help office owners create a range of flexible workspace, coworking, conferencing and other services in their own buildings and make them accessible to all tenants in the building.

INDEGO (INvestDEsignGO) is billed as a “white label” service and offers building owners strategy, design and build, marketing, leasing and operational expertise.

The firm has recruited Heiko Himme who recently headed the Germany, Northern, Central and Eastern Europe real estate division at shared workspace operator WeWork. Himme will work as an external consultant to provide market research and help with the concept of the service. He has worked for Cushman before and from 2006 to 2018 headed office agency in Germany and the Berlin office.

Himme will work closely with Yvo Postleb, head of C&W Germany and the German executive committee, as well as with Emma Swinnerton, head of flexible workspace EMEA.

Decision planned by Summer 2021

The firm said it aims to have decided by Summer 2021 whether to launch the service.

“Coworking providers have made a significant contribution to the ‘flexibilisation’ of the working world and thus also to a change in the real estate industry in recent years – and usually as tenants of office properties,” said Himme.

“INDEGO is now going one step further in this growth segment. Via the white label approach, flexible workspace can now be presented as a pure service for owners without a lease. This opens up completely new dimensions for the holistic and proactive asset management of office properties.”