SHHA comment: We need a shift from ageing to longevity

Our Senior Housing and Healthcare Summit, organised in collaboration with EPRA and Deloitte, was again a resounding success.

The event gathered numerous thought leaders, each contributing their wealth of knowledge and experience to a shared mission: enhancing the quality of life for our ageing population.

One of the most compelling takeaways came from Nic Palmarini, director of the UK National Innovation Centre for Ageing, who emphasised the need to transition from an ageing society to a longevity society. This shift requires a fundamental change of approach, focusing not merely on managing decline but on fostering sustained health, activity, and engagement in later years.

The discussions highlighted innovative solutions and strategies aimed at improving senior housing and healthcare. These solutions are vital as they promise to transform the ageing experience, making it more vibrant and fulfilling. The Summit underscored that the future of ageing is not about surviving longer, but living better.

As we move forward, it is crucial that we keep these conversations alive and turn ideas into actions. The Summit is just the beginning of a broader movement to reshape our society’s approach to ageing. By continuing to advocate for and implement these solutions, we can significantly enhance the lives of older adults and build a better, healthier future for all.

We invite you to join the Senior Housing and Healthcare Association to help move these initiatives forward. Don’t miss our upcoming activities at Expo Real, which will take place on Monday, 7 October, at 9am. Let’s work together towards a brighter, healthier society.

Sylwia Ziemacka is head of membership at the Senior Housing & Healthcare Association