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Multi-platform Meyer Bergman rebrands to make its MARK

Crossbay launched in May.

Meyer Bergman, the private equity real estate investment manager, has rebranded as “MARK”, and said that its new brand identity is intended to “capture the firm’s enhanced focus on opportunities presented by the mega-trends of urbanisation and technological change”.

Meyer Bergman, or MARK, currently manages gross assets of €7.2 billion, including €4.3 billion of residential property and €1 billion of offices. While stressing that it acquired its last pure-play retail asset in 2014 the firm also announced that it is to expand its multi-platform strategy by targeting new alternative real estate opportunities.

MARK CEO Marcus Meijer said: “Our old branding and identity did not reflect the evolution the business has made in becoming a multi-platform investment manager with an increasingly diversified portfolio spanning multiple asset classes.”

In May the firm launched Crossbay, “Europe’s first last-mile logistics platform focused on single-tenant distribution centres near gateway cities”. Crossbay secured a 5,000 sq m last-mile urban logistics asset in Germany earlier this month and is targeting up to €2bn in total value.

Among other new areas of focus, MARK will increase its exposure to residential with new country-specific platforms, and will also expand into sectors such as life sciences and digital real estate.

Country-level residential platforms planned

In a statement the firm said the new country-level residential platforms will “run in parallel with MARK’s traditional urban value-add strategy of repositioning and repurposing existing buildings in core European cities.”

MARK also said the Covid-19 pandemic will create a need for more urban conversion projects, accelerating pre-existing structural changes in the retail, hospitality, logistics and office sectors. The firm also said that Covid-19 will strengthen the appeal of emerging asset classes such as life sciences and digital real estate and it is exploring opportunities in both sectors.

Earlier this year the firm hired Josip Kardun, previously CEO of Blackstone’s pan-European asset management platform Multi, as chief investment officer. It also recruited Lily Lin, formerly UK managing director at China Vanke, one of China’s largest residential developers and an investment partner behind Meyer Homes, as its new managing director for the UK and Ireland.

Marcus Meijer.