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Top companies, media and associations sign for REALX

Real Asset Media, the events and multi-media company is working with leading media partners, industry associations and leading companies to launch a new industry initiative, REALX.Global, the virtual real estate exhibition and conference next month (September). The event is designed to help connect the global real estate industry and help share insight and drive business and investment.

REALX has already confirmed leading media partners including BusinessImmo, REFIRE, APAC Real Estate, Iberian Property and Poland today as well as industry associations including the ULI and EPRA.

Using some of the latest technology to ensure a 3D experience, REALX is designed to help to kick off the post-Summer market activity. A further show is planned in January to follow the Winter break and kick the market off for 2021.

Participate without travelling

“We have missed the physical events along with everyone in the real estate community and wanted  to create a new kind of event which celebrates what is possible in the virtual world,” said Real Asset Media’s Group Publisher Richard Betts. “You don’t have to travel in order to participate, either as an exhibitor or a delegate, but you will be able to exhibit your projects, assets for sale and lease, visit other firms’ projects and attend cutting edge discussions about the latest market trends.”

“REALX will be zero carbon, zero waste, and is not limited by time zones. It can connect people with opportunities across the world. The exhibition can also run 365 days a year consistently driving new connections” Betts added.

“Primarily, it will offer a valuable opportunity to do business during this difficult time and create certainty by removing all the potential physical health risk to your staff attending the event,” added Thorsten Herbert, managing partner Real Asset Media.

REALX brings together tried and tested technology under one roof to create a virtual exhibition floor which uses companies’ existing stand designs to create a completely new experience.

The REALX virtual Exhibition Hall features a 3D floorplan allowing exhibitors to create their own stand using existing designs. Alternatively, a bespoke stand can be built using the latest technology to produce a lifelike immersive experience for both exhibitors and attendees.

Taking place on an electronic device near you

It is designed to create a 3D experience that works on phones, tablets and computers without any need for VR equipment, bringing huge opportunities to create a unique experience which goes beyond what is possible in a physical fair. Attendees can open a door on your stand and walk straight into another reality such as a development project, future city vision or asset for sale or lease.

Attendees will also benefit from an industry-leading conference agenda that will be a truly global event in which speakers and attendees from across the world share insights.

Although REALX’s two global flagship events occur in September and January, unlike a physical property show, the REALX Exhibition Hall remains open, live and updated 365 days a year. Stands can be updated with new research reports, video content, data launches, sales, leasing and project opportunities.

REALX is intended to provide permanent support for connecting and creating business. Exhibitors can run online events directly from their stands and Real Asset Media will also host online events and briefings within the REALX conference auditorium throughout the year bringing an enhanced experience for their 30,000 attendees in both networking opportunities and access to potential business opportunities and business partnerships. 


Richard Betts, Group Publisher:

+44 (0) 20 8340 4328

Thorsten Herbert, Managing Partner:

+ 49 170 47 98 793

Frank Beinborn, Director Client Relations

+49 152 54 87 86 68