Widening the definition of ‘experience’ beyond F&B

While the buzzword in the retail real estate sector is “experience” this often tends to be defined in terms of food and beverage or leisure and entertainment, the Diriyah Square development in Saudi Arabia combines many layers of experience, according to Alfie Gibbs, the project’s head of retail leasing.

He said that the project architecture will provide a blank canvas for retailers to express brand equity.

It is “a great opportunity to create something defined as a as an experience which is which is multi-layered and multifaceted,” he said.

Click on the video to watch the full interview or listen to the podcast below.