Real estate investors need to be more user centric: INREV

A more user-centric approach to property investment is becoming “fundamentally important” according to Iryna Pylypchuk, director of research and market information at INREV, The European Association for Investors in Non-Listed Real Estate Vehicles.

Pylypchuk said that although there has been much discussion about rebalancing portfolios towards more operational economic growth sectors such as residential, micro living and senior living, the issue is much wider.

“The user-centric approach to real estate really allows an understanding of tenants’ needs but also allows the landlord to react much faster and understand the granularity of each individual building,” Pylypchuk told Real Asset Insight’s Richard Betts.

INREV has recently produced a report that explores real estate as a commodity product and Pylypchuk also said that the approach gives property investors improved agility in terms of management. They may also gain the ability to embed ESG practices while having the potential to obtain additional income from selling services.

Click on the video above to watch the full interview or listen to the podcast below.