Data quest is on as landlords focus on workplace experience

The recent pandemic and subsequent lockdowns have made landlords even keener to understand their tenants’ behaviour and obtaining data is key to doing that objectively.

“There’s certainly been a lot of rapid change for many areas of real estate, but from where we saw it this stuff was already happening, and the pandemic really sped that up,” said Bronny Wilson, regional head at proptech company Equiem, which describes itself as “a smart tenant experience and analytics platform”.

Wilson explains that Equiem helps landlords to increase service and amenity occupier experience “and critically, we leverage data and analytics to help our clients make strategic decisions”.

Wilson told Real Asset Insight’s Richard Betts that in the initial weeks of lockdown landlords were struggling to get data on their occupiers and understand what this meant – whether they were going to return to the office, when were they going to return to the office, and how many people would be there.

“We spent a lot of time during that period polling and surveying and gathering feedback and analysing our data on a global level to benchmark different cities around the world to really understand what occupiers were doing.”

Equiem received many enquiries from landlords interested in tenant experience, catering to the occupier and wellness. Complexity is increasing and greater levels of integration are now required. “The industry is transitioning from being about tenant experience to workplace experience.”

Click on the video above to watch the full interview or listen to the podcast below.