Data is key to ESG and in the competition for end users

Property owners and managers should focus much more on end users according to Deas Group CEO Rikke Lykke.

“We need to have the end user much more in our sights than we had before, and in order to do that we need to start looking at data much more,” she told Real Asset Insight’s Richard Betts.

Lykke said that this includes the EU taxonomy and ESG. “How can we make an impact socially? Part of that is the sustainability, but it’s also the well-being from being in the properties.”

And she added, “If cash is king, data is god, because that is where we start modelling different concepts that we need to include in our buildings to determine if you want to live in this building or work in it, whatever it is.”

Lykke joined pan-Nordic firm Deas last year. The company has €32 billion AUM in the Nordics and is a full-service house, which meant a shift of emphasis for Lykke. “We do transaction management, fund management, asset management, but also property management, engineering on the buildings and facility management,” she explained.

Click on the video to watch the full interview or listen to the podcast below.