BNP Paribas Real Estate is creating a business services department which will encompass strategic and digital marketing, communication, research and innovation as well as data science and analytics.
The new department is intended to support BNP PRE’s growth by stepping up the transformation and development of its service offers and new customer experiences of its business lines.
The new department will be managed by Laurent Pavillon, who will report directly to the company’s CEO Thierry Laroue-Pont. Pavillon, started his career in 1995 at Nestlé as an internal auditor before going on to occupy various business-to-consumer marketing, consumer goods and innovation roles.
He joined BNP Paribas Real Estate in 2008 as marketing director, became head of digital marketing in 2013 and global head of business marketing and communications in 2015, taking responsibility for the group’s digital, marketing and communication strategies.
“The main tasks of this client-centric and data-driven organisation will be to forecast new trends, accelerate the digitalisation of our channels and services and enhance the experience and satisfaction of our clients by supporting business line performance,” said Laroue-Pont.