Retail: New store concept aims at flagship pop ups across Europe

Ilona Taillade, Founder and CEO, FÖMO Store

Ilona Taillade, Founder and CEO, FÖMO Store

‘Retail isn’t just retail anymore, its a media channel, and it has to be omni-channel’ and the new concept FÖMO Store, the first of which opened in Gothenburg this year, is designed to provide retailers with the opportunity to test new markets at low risk, according to Ilona Taillade, Founder and CEO.’ The strategy is to create flagship pop up stores across Europe’ and to have ‘at least one store in each country all around Europe’ focused on ‘where retailers want to be’ so that they can ‘create a retail roadshow’

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